Facebook was all a buzz last night with talk of the Facebook Movies released in celebration of Facebook’s 10th Anniversary. Many users were aghast with concerns over privacy violation and sharing of content without their permission.
Well, guess what? When you agree to use Facebook, and you put content on your profile or your likes page, they have access to it and can manipulate it as they choose. They cannot share anything you don’t mark as public however, so if you got freaked out by your movie, rest assured, no one saw it but you unless you opted to make it public and share it!
You DO have options–you can either not share it, or you can delete it (just go to the “Options” tab below the movie and select “Delete”).
However, I have chosen to share mine. I look at it this way, if Facebook wants to make a nice little video of my paintings for me for free…COOL!!! I have no concerns about the content because I carefully curate all of my posts. I only post topics that have to do with my paintings, exhibits or classes and workshops. Facebook for me is a business tool, and while many artists claim to use their profiles that way, they intermix the business with political, religious and personal content. I believe this is a mistake.
First of all, there some things that should always remain private–medical histories, divorces, break ups, family disputes, funerals, lost weekends and anything that you wouldn’t want the world to know about fall into this category. Even if you use Facebook for personal reasons, posting content of this nature on the internet is just not a good idea. Think of it this way–the people who need to know something as private as these things in your real life, probably already know, so why share it on Facebook?
Also, remember,you have the ability to make personal posts private–use it!!! You can even select specifically who you want to share individual posts with.
The above seem to me to be the obvious things to leave off your Facebook page. However, there are things you can do that go beyond the obvious damage control as suggested above, that will make your page or profile compelling for users and increase its value as a marketing communications tool. Here are a few guidelines I use when choosing what to post:
– Be concise. Users don’t want to read a novel, they are just browsing for items of interest. Post a picture rather than just a status.
– Make sure the photos you post are clear and well lit. No one wants to look at a bad photo.
– Know your target audience! Choose pictures of content that will be of interest to people you want to reach. For example, my target audiences are: artists who may be prospective students, collectors, and galleries. Sure my high school friends and family can see it too, but so what, they can always hide me from their Newsfeed if I’m boring them.
– Your page is not really all about YOU–it’s about your audience! They do not need to see you as much as they need to know about or see your product or service (in my case my paintings and classes). A shot of you here or there is fine, but not 100 awkward shots of you standing in front of your paintings. A good head shot for a profile picture is a must, have it taken professionally or by someone who knows how to capture you at your best. Above all, be sure you look natural, avoid trying to look like a “serious artist”, just be yourself.
So, think before you post…always ask yourself, is this something that I want the world to see? And when in doubt, leave it out!