The holiday season is just about upon us, many artists are advertising holiday “specials” on small works, giclees, craft items and commissions. I’ve always avoided all of the above, I only offer original work (no prints) and feel that it isn’t fair to the collectors who buy my work or the galleries that sell it to risk reducing its value through discounting. Of course I’ll sell a drawing for a lot less than an oil painting, but not at a mass merchandising price. That isn’t my market.
However, that’s not to say that I don’t have anything on offer for the holidays…
Introducing: The Gift Certficate!
OK, so it’s not a new concept, but the way I’m applying it to my business is a bit out of the ordinary. It can be used in a variety of different ways:
- As a gift for a budding artist or someone who wishes to advance their studies in art via private or small group lessons! Perhaps you know a friend who is interested in art but who doesn’t have the budget or the time to fit an art class into their schedule. Why not give them the gift of private or small group lessons? If you’re an artist, you can even give the gift to yourself and a friend, a great way to spend some time together learning something new that you both enjoy. I offer private instruction in all media–oil, acrylic, watercolor, pastel, and charcoal. I’m happy to work with artists that live in the NY Metro area in their home studios. Depending on location, I can even do some weekend and evening sessions for those artists who work during the day! For those of you that do not live in the area, another option is to work online via Face Time or Skype, or to simply submit work via email for critique–there are a lot of options available. I have a student from Maine who works with me in this manner and it’s very efficient for both of us–it keeps her on track with her painting goals and allows me to work with a student I could not otherwise assist because of the distance.
- As a gift for someone who loves collecting art! Art is so subjective, how can you possibly choose a piece of art for someone else? Giving a gift certificate takes the guess work out of giving art. It also makes giving art more feasible in terms of cost–you choose the amount you wish to spend and allow the recipient to choose how they wish to spend it. For example, let’s say you give someone a $100 gift certificate. They can either use it to purchase a small, unframed, black & white drawing in full, or apply it to the total cost of a more expensive item, paying the difference between the card value and item’s cost.
If this sounds like something that might appeal to you as a unique gift giving idea, send me an email at firstname.lastname@example.org. Gift certificates are available starting at $50 and can be purchased in increments of $25 from there on up. I can give you details about the program and pricing for specific items such as individual and private group lessons. Looking forward to hearing from you!